Online Video Advertising Moves Front and Center – eMarketer


See on Scoop.itData Nerd’s Corner

A new eMarketer report finds that video advertising is an exploding digital format. Advertisers are increasingly thinking about their television and video buys together, even as digital video has its own unique capabilities and complexities.

Carla Gentry CSPO‘s insight:

What’s at stake here is money—a lot of money. And the total is growing rapidly. Estimates from eMarketer indicate that US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
Read more at http://www.emarketer.com/Article/Online-Video-Advertising-Moves-Front-Center/1009886#Rv4EE5mdg7QawuQB.99

See on www.emarketer.com

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