Be Remarkable or Fail: Changes Content Creators Must Make

See on Scoop.itData Nerd’s Corner

In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be …

Carla Gentry CSPO‘s insight:

Just like the concept of content marketing itself, the idea of using “information” as an increasingly important way to compete is not new. As far back as 1959, Peter Drucker talked about the importance of “knowledge workers.” As an example of this, consider that the cost to produce an automobile is 40 percent materials and 25 percent labor. On the other hand, the cost to produce a silicon chip is about 1 percent materials, 10 percent labor, and about 70 percent information.

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