Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery

See on Scoop.itData Nerd’s Corner

With Google+ sporting a brand new look, here’s how marketers should adapt their playbook.

Carla Gentry CSPO‘s insight:

According to a 2012 Google study about multi-screen usage, 90% of people move between devices to accomplish a goal. In other words, people may start reading an email on their phone on the train home from work, but finish reading it at home on their tablet — or maybe they watch a commercial on TV and then turn to their laptop to research the product. Based on what we know about users’ multi-screen habits, it’s no wonder Google’s design changes to Google+ attempt to achieve consistency across all devices. While the Google+ tablet and mobile apps had already accomplished a consistent look and feel, prior to the redesign, this same consistency had been lacking in the web platform. The Google+ redesign makes the experience across all devices much more cohesive through the following changes …  

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