Why P&G Can’t Blame 6,250 Layoffs on Facebook


See on Scoop.itData Nerd’s Corner

Learn why P&G adopting digital is a battle that’s going uphill.

Carla Gentry CSPO‘s insight:

Here’s the thing. Ad impressions are not free — they are ads you pay for. Organic listings are free (minus headcount) — they are based on whether the content you create is valuable enough for Google or Facebook to warrant giving your content digital face time in front of their users.

 

This approach, this mindset, is the reason this digital "experiment" isn’t going so well for P&G, and 6,250 people — most of them brand managers — are being laid off. It’s the reason they stillspend close to $10 billion a year on ads, yet simultaneously talk about the need to cut costs.

See on blog.hubspot.com

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