Social Intelligence: The New Frontier for Business Intelligence

See on Scoop.itData Nerd’s Corner

Recognizing the value of social data sources and leveraging them to deliver value is a relatively new challenge for many organizations

Carla Gentry CSPO‘s insight:

Social intelligence provides deeper knowledge of customers by combining insights into customers’ social media behavior with traditional customer intelligence gleaned from conventional marketing and customer relationship management. This allows enterprises to manage real-time, or near real-time, conversations with customers, listen to their points of view and deliver contextual, relevant and engaging communications. Increasingly, these connections can be made through mobile devices that provide content exactly when people need it.

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