The Next Big Thing in Big Data: People Analytics


See on Scoop.itData Nerd’s Corner

By combining data from both real and virtual worlds, we can now understand behavior at a previously unimaginable scale

Carla Gentry CSPO‘s insight:

Today, people analytics is poised for a revolution, and the catalyst is the explosion of hard data about our behavior at work. This data comes from a wide variety of sources: E-mail records, Web browsing behavior, instant messaging, and all the other digital systems we use give us information about how people work. Who communicates with whom? How is IT tool usage related to productivity? Are there work styles that aren’t well-supported by current technology? Although this data can provide amazing insights, it’s only the virtual part of the story.

See on www.businessweek.com

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