Using Big Data to Prevent Ecommerce Fraud

See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

 Identity fraud involves stealing a consumer’s personal information: A fraudster logs in, using a customer’s credentials, shops on the site, and ships the goods to a different location. It impacts retailers heavily as, in most cases, it leads to chargebacks and the retailers have to pay the chargeback penalty unless they can prove the transaction was a fraud. The fraud may involve using a customer’s personal information to get new credit cards. Identity fraud could result in larges losses. Having the right rules in place to check ordering patterns of each customer, his frequency of ordering, and his order shipping addresses is important. But those steps do not eliminate it entirely.

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