The 80/20 Rule of Analytics every CMO should know

See on Scoop.itData Nerd’s Corner

This blog is part of Aryng’s analytics tips series for executives: CMO, Chief Product Officer, and CEO With all the talk about Big Data and Predictive Analytics – both of which involve complex, advanced skills and tools, driving millions of dollars…

Carla Gentry CSPO‘s insight:

Identifying Conversion Drivers: Does certain fulfillment options, user experience, reviews options, cart options, payment options, offers and promotions drive incremental conversion? (A/B testing, Correlation Analysis)

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