Forrester Report: Navigating the Shoals of Evolving Customer Intelligence

See on Scoop.itData Nerd’s Corner

The report, “Navigating the Future of Customer Intelligence”, points out that customer intelligence is undergoing change primarily because of two factors.

Carla Gentry CSPO‘s insight:

Consumer behavior is changing, according to the report, in large part because of the rapid adoption of the smartphone and other mobile devices, which create double-edged opportunities for companies. On the one hand, the devices are always on, and are highly interactive. On the other hand, consumers have little patience for clumsy attempts to grab data about their behavior.

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