Help-Along for your Shop-Along: Best Practices in Mobile Shopper Insights |

See on Scoop.itData Nerd’s Corner

If you’re considering mobile shopper insights for your repertoire, I invite you to follow the trail of those brave early adopters and benefit from some proven best practices.

Carla Gentry CSPO‘s insight:

In shop-along studies, be ready for a lot of video data. The upside of mobile video interaction is that you’ll receive a wealth of in-store vignettes upon which to base your analysis. The potential downside is that you haven’t accurately anticipated the level of effort to view, organize and analyze the output.

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