Help-Along for your Shop-Along: Best Practices in Mobile Shopper Insights | NewQualitative.org


See on Scoop.itData Nerd’s Corner

If you’re considering mobile shopper insights for your repertoire, I invite you to follow the trail of those brave early adopters and benefit from some proven best practices.

Carla Gentry CSPO‘s insight:

In shop-along studies, be ready for a lot of video data. The upside of mobile video interaction is that you’ll receive a wealth of in-store vignettes upon which to base your analysis. The potential downside is that you haven’t accurately anticipated the level of effort to view, organize and analyze the output.

See on www.newqualitative.org

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