From the Marketing Trenches: Data Analysis Success Stories | Trends and Outliers

See on Scoop.itData Nerd’s Corner

Some of the world’s biggest are well on their way to becoming data-driven to connect with customers and boost revenue.

Carla Gentry CSPO‘s insight:

Marketing has always been positioned as the advocate of the consumer,” she notes. “Now, we’re much more responsible for the entire customer experience. When we advocate on behalf of the customer, using advanced behavioral analytics to inform the experience, we still leverage our traditional marketing skills of storytelling to deliver those insights in a way that can be understood, embraced, and acted on quickly.

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