Marketing In Crisis – What Does That Mean For Market Research?

See on Scoop.it – Data Nerd’s Corner

Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D an…

Carla Gentry CSPO‘s insight:

Professor Henning-Thurau’s thesis is that Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. 

See on www.greenbookblog.org

Posted by Analytical-Solution on May 31, 2013

https://analyticalsolution.wordpress.com/2013/05/31/marketing-in-crisis-what-does-that-mean-for-market-research/