Marketing In Crisis – What Does That Mean For Market Research?


See on Scoop.itData Nerd’s Corner

Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D an…

Carla Gentry CSPO‘s insight:

Professor Henning-Thurau’s thesis is that Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. 

See on www.greenbookblog.org

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