See on Scoop.it – Data Nerd’s Corner
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D an…
Carla Gentry CSPO‘s insight:
Professor Henning-Thurau’s thesis is that Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance.
See on www.greenbookblog.org
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