The 80/20 Rule of Analytics every CMO should know

See on Scoop.itData Nerd’s Corner

This blog is part of Aryng’s analytics tips series for executives: CMO, Chief Product Officer, and CEO With all the talk about Big Data and Predictive Analytics – both of which involve complex, advanced skills and tools, driving millions of dollars…

Carla Gentry CSPO‘s insight:

Identifying Conversion Drivers: Does certain fulfillment options, user experience, reviews options, cart options, payment options, offers and promotions drive incremental conversion? (A/B testing, Correlation Analysis)

See on www.forbes.com

Century-old science helps confirm global warming – Institute for Marine and Antarctic Studies – University of Tasmania, Australia

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Carla Gentry CSPO‘s insight:

"Currently scientists estimate the oceans absorb more than 90 per cent of the heat trapped by greenhouse gases, and we attribute the global warming to anthropogenic causes."

See on www.imas.utas.edu.au

5 Grammar Mistakes You Have to Stop Making Online

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Whether it’s a tweet, a paid search ad, or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that you use correct grammar and spelling.

Carla Gentry CSPO‘s insight:

Homophones are words that sound the same (homo = same, phone = sound). This is just a simple thing to fix because all of these words sound the same, but mean something different. Learn what they mean and in what context they’re used.

See on www.askingsmarterquestions.com

There’s a battle brewing over the soul of big data

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Usually, techno wars have only two camps, usually comprised of major vendors and their flagship customers pushing for one standard or another like TDMA vs. CDMA or ATM vs. IP.

Carla Gentry CSPO‘s insight:

This is never as evident as when a new business model or technology platform emerges and CEOs, CIOs and their echoes in marketing try to mold the new space in their image. That’s what Cisco’s (NASDAQ: CSCO) John Chambers tried to do with big data this week by putting the network at the center of the big data universe rather than databases, or data warehousing, or IT. Chambers will continue to make the argument that as networking and IT "collapse into each other" to facilitate big data, and that it will be network gear leading the way. And he will fight like Cardinal Bellarmine fought Galileo to hold onto his model of reality.

Read more: There’s a battle brewing over the soul of big data – FierceBigData http://www.fiercebigdata.com/story/theres-battle-brewing-soul-big-data/2013-05-22#ixzz2U8oMvi2Z 
Subscribe at FierceBigData

See on www.fiercebigdata.com

Infographic: Social Media Shortcuts Save Time On Social Platforms

See on Scoop.itData Nerd’s Corner

As many people don’t know, most social media platforms contain integrated shortcuts. These social media shortcuts are easy to learn and will save much time.

Carla Gentry CSPO‘s insight:

For all those who don’t know what a shortcut is: A shortcut is a specific key combination for a command that would otherwise be available only through a menu or an interface. This means a lot of mouse-clicking and it needs some time. Time, that can easily be saved by learning and using shortcuts, especially on social media platforms. Social media shortcuts allow you to get directly to a specific section on those social media platforms, for example your messages, photos, friend requests, account settings, or to perform a specific command by just one shortcut, without much mouse-clicking.

See on www.quintly.com

315 tips and takeaways from SMX London 2013

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Julie McNamee and Hal MacDermot were at SMX London 2013. Here are our 315 tips from the two-day search conference.

Carla Gentry CSPO‘s insight:

 Marketing analytics are worthless without goals.
@Jim Sterne,

See on www.wordtracker.com

Using Big Data to Prevent Ecommerce Fraud

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Carla Gentry CSPO‘s insight:

 Identity fraud involves stealing a consumer’s personal information: A fraudster logs in, using a customer’s credentials, shops on the site, and ships the goods to a different location. It impacts retailers heavily as, in most cases, it leads to chargebacks and the retailers have to pay the chargeback penalty unless they can prove the transaction was a fraud. The fraud may involve using a customer’s personal information to get new credit cards. Identity fraud could result in larges losses. Having the right rules in place to check ordering patterns of each customer, his frequency of ordering, and his order shipping addresses is important. But those steps do not eliminate it entirely.

See on www.practicalecommerce.com

Blue Coat Systems to acquire security analytics firm Solera Networks | PCWorld

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Blue Coat Systems, a provider of Web traffic filtering and business assurance products and services, plans to buy security analytics specialist Solera Networks, which uses data mining techniques to classify network traffic and detect potential…

Carla Gentry CSPO‘s insight:

BlueCoat declined to disclose the financial terms of the deal. The company, which is based in Sunnyvale, California, and has over 15,000 customers worldwide, plans to use Solera’s technology to add security analytics and forensic capabilities to its future offerings.

See on www.pcworld.com

12 lessons learned when interns do your social media

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With colleges out, here comes a rite of passage: Putting interns to work doing social media marketing for your business.

Carla Gentry CSPO‘s insight:

Think twice before handing over your Social Media efforts to a kid frest out of High School or a Intern!  

 

Do businesses get what they pay (or don’t pay for)? Here are 12 lessons learned when interns do your social media marketing.

See on barnraisersllc.com

Big Data Tool Mimics Human Problem Solving Technique

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Case-based reasoning compares real-time information with past cases to provide companies with the best course of action, says Norwegian firm Verdande, maker of CBR product Edge.

Carla Gentry CSPO‘s insight:

In a world awash in big data — with much more on the way — Verdante hopes its case-based approach to problem solving will prove popular with businesses, particularly those in highly regulated industries where mistakes can lead to costly fines or more serious consequences.

See on www.informationweek.com