Are Social Networks an Effective Business Communications Tool?

See on Scoop.itData Nerd’s Corner

Surprisingly few companies are trying to build community among employees through social tools, and those do are not impressed: Towers Watson survey

Carla Gentry CSPO‘s insight:

The rates of usage and effectiveness of social media tools among survey respondents is listed below, with the first number being the rate of usage and the second the percentage of those who found the tool effective:

Instant messaging – 73 percent; 48 percentStreaming audio or video – 61 percent; 48 percentHR or other function journal or blog – 55 percent; 35 percentEnhanced online employee profiles – 54 percent; 37 percentSocial networks – 53 percent; 29 percentEmployee journals or blogs – 52 percent; 37 percentSMS messaging – 51 percent; 39 percentLeadership journal or blog – 48 percent; 36 percentCollaboration sites – 45 percent; 33 percentVideo-sharing site – 44 percent; 36 percentApps or other mobile approaches – 44 percent; 39 percent

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