Q&A: Dimitri Maex on Sexy Little Numbers and OgilvyOne #IMW13


See on Scoop.itData Nerd’s Corner

Dimitri Maex has advised clients like UPS and IBM on data-driven marketing and is author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

Carla Gentry CSPO‘s insight:

OgilvyOne was founded by David Ogilvy in 1972 as Ogilvy & Mather Direct, a direct marketing arm that was set up at the request of American Express.

Then when computers started to get on the scene along with point of sale systems, this unit was by default the most technologically sophisticated when it came to direct marketing.

 

There are six units in the Ogilvy & Mather group: advertising, direct marketing, PR, shopper marketing, a health care vertical and delivery. OgilvyOne (direct marketing) became the biggest, driven by the growth of digital.

See on econsultancy.com

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