Google’s Eric Schmidt Invests in Obama’s Big Data Brains

See on Scoop.itData Nerd’s Corner

Consulting firm Civis Analytics, made up of members of the president’s former data analytics team, plans to bring its expertise to companies and nonprofits

Carla Gentry CSPO‘s insight:

“I think of them as people scientists,’’ says Schmidt. “They apply scientific techniques to how people will behave when confronted with a choice or a question.” Obama’s rout of Mitt Romney was a lesson in how this insight can translate into political strength.

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