When taking a brand online, developing a great buyer experience is key


See on Scoop.itData Nerd’s Corner

Retailers must focus on web usability and optimisation if they are to hold on to their customers, writes Lucy Fisher

Carla Gentry CSPO‘s insight:

To put the site’s success down to it being a pureplay online retailer overlooks its focus on web optimisation. As other retailers bemoan the fate of the high street and the well-publicised trend towardsshowrooming, it’s an approach they may do well to emulate. Asos is often touted as something of a trailblazer within the fiercely competitive fashion retail space. It was quick to use video extensively on its site in order to allow potential customers to visualise what its products look like when worn, and this type of focus on the customer experience is still evident today.

See on www.guardian.co.uk

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