A Brief Look at IBM’s Push for a Smarter Planet : Welcome to the Decade of Smart | SiliconANGLE


See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

With the aid of Ogilvy & Mather France, IBM was able to launch an ad campaign for its People for Smarter Cities Project.  The campaign consists a series of ads that puts a billboard to good use.  One add transforms into a ramp to aid people on the street carrying luggage or pushing trolleys or even for bikers or those using wheelchairs.  Another ad becomes a bench, while another becomes a shelter when it rains, or shade when the sun is just too hot to handle.

See on siliconangle.com

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