No more shortcuts: Sound data quality strategy a must for BI success

See on Scoop.itData Nerd’s Corner

In the past, companies might have gotten away with not building a data quality strategy into their business intelligence programs. That’s less likely now, says consultant Lyndsay Wise.

Carla Gentry CSPO‘s insight:

Although data quality issues have always been a concern for BI managers, trends such as the increasing focus on big data and social media analytics exacerbate the challenges of ensuring high quality levels because of the broader range of information companies are now collecting. In the past, most of the data in a BI system was maintained internally, and many businesses overlooked the need for a formal data quality strategy. That’s no longer a valid approach to managing BI data.

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