Marketing Will Spend More on IT Than IT – Peter Buxbaum | Big Data Republic

See on Scoop.itData Nerd’s Corner

Thanks to big data, the CMO will soon be spending more on IT than the CIO.

Carla Gentry CSPO‘s insight:

Marketing executives tend to lean toward the latter two alternatives, according to Gartner research, because they see marketing as a non-technical discipline that doesn’t want to become technical. As data crunching becomes more prevalent in support of marketing, marketing services will become even more favored. And there are a growing number of companies selling these types of services into marketing organizations.

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