Travel Industry Experiences Delays with Big Data

See on Scoop.itData Nerd’s Corner

Big Data and Travel: Analytics guru Thomas Davenport assesses the potential and pitfalls of unstructured data, social streams and other advanced analytic capabilities

Carla Gentry CSPO‘s insight:

I’m optimistic in the sense that [big data capabilities] do exist in some places, but not nearly enough as it could. And thinking about the obstacles, it can be sobering. With airlines, there’s the need to update your architecture, consider a lot of new types of data, all on very low profit margins that have historically plagued the industry.”

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