Data Dive: US TV Ad Spend and Influence (Updated)


See on Scoop.itData Nerd’s Corner

TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time. But, Q1 2013 data marks a narrowing of

Carla Gentry CSPO‘s insight:

A recent report from PricewaterhouseCoopers (PwC) examined the entertainment and media markets in the US, and data provided to MarketingCharts from the researchers confirms that TV is currently easily the largest advertising medium in the US. (No huge surprises there.) Last year, PwC estimated that advertisers spent $63.8 billion on TV, about 75% more than they did on online ads and more than they did on all other traditional media combined.

See on www.marketingcharts.com

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