Using Data to Fight Counterfeiting

See on Scoop.itData Nerd’s Corner

From the federal government’s data-driven policing efforts to private sector initiatives to secure the supply chain, data has the potential to emerge as a powerful new tool in the fight against counterfeit goods.

Carla Gentry CSPO‘s insight:

Some brands are making it more difficult to sell counterfeit versions of their products online by using automated infringement detection systems offered by specialized analytics firms, such as the Sioux Falls, South Dakota-based BrightPlanet. This company uses sophisticated web crawling technology to dynamically detect mentions of its clients’ products online and identify potentially infringing cases

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