13 Characteristics of Human Brands | The Marketing Nut

See on Scoop.itData Nerd’s Corner

Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.

Carla Gentry CSPO‘s insight:

The human brand is much like a living, breathing organism. It’s true definition is determined by those that love, like or even dislike you. A brand is made up of humans within your organization and finally defined by those outside your organization.

See on www.pammarketingnut.com

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