Is Your Team Ready for 2014?

See on Scoop.itData Nerd’s Corner

Stress Test your marketing organization. Assess your strengths and weaknesses. Develop a prioritized list of initiatives for 2014.

Carla Gentry CSPO‘s insight:

Today’s marketers use the technology to automate the tasks associated with lead management, lead nurturing and lead scoring.  They also leverage it to create and maintain a marketing lead database.

Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.

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