Forrester Research

See on Scoop.itData Nerd’s Corner

Forrester Reseach analyst, Laura Ramos’ key findings report from joint research survey with Business Marketing Association

Carla Gentry CSPO‘s insight:

97% of business-to-business marketing leaders say they are doing new types of work, new skills for marketers will be desperately needed going forward, and the pace of relentless change in their worlds is expected to pick up.

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