The Power of Glamour and the Upsell of Dreams

See on Scoop.itData Nerd’s Corner

For years, marketers, advertisers and brands have been selling dreams to build on the hopes of consumers. But are we really building on these dreams?

Carla Gentry CSPO‘s insight:

In her piece, Postrel talks about martial glamour – or how war seemed glamourous to those that would follow in their leader’s footsteps. She talks about Achilles from ancient Greece, but you could also look to the poem The Charge of the Light Brigade, by Alfred Tennyson, to see how war was glamourized

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