Digital addiction: digital media consumption to surpass TV this year in US


See on Scoop.itData Nerd’s Corner

Digital media consumption will overtake TV viewing in the US for the first time this year, according a report by eMarketer. The report expects digital media consumption to rise as much as 16% this year.

Carla Gentry CSPO‘s insight:

TV consumption is being tipped to drop by less than 3%, but the total amount of digital media consumption is set to rise leading it to overtake TV consumption as a whole.

See on www.marketingmag.com.au

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