Has Google really just killed the PR industry?


See on Scoop.itData Nerd’s Corner

There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular.

Carla Gentry CSPO‘s insight:

I think that generally PRs are quite careful on where they place links. Personally I avoid anchor text, so for example I hyperlink ‘see here’ rather than ‘info on [company name]’. I think that we’ll probably see people writing out URLs a bit more as well.

See on econsultancy.com

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