Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models – Occam’s Razor by Avinash Kaushik

See on Scoop.itData Nerd’s Corner

Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budgets, improve ROI!

Carla Gentry CSPO‘s insight:

By the time you are done with this post you’ll have complete knowledge of what’s ugly and bad when it comes to attribution modeling. You’ll know how to use the good model, even if it is far from perfect. I’ll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today.

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