What Is Big Data?

See on Scoop.itData Nerd’s Corner

Big data is new and “ginormous” and scary –very, very scary. No, wait. Big data is just another name for the same old data marketers have always used, and it’s not all that big, and it’s something we should be embracing, not fearing.

Carla Gentry CSPO‘s insight:

You won’t get far untangling your big data hairballif, for example, half of your company is forgetting to include traditional data in the calculus or if some don’t think social network interactions “really” matter. So, please, take a minute to get back to basics and do a simple self-check. Ask yourself, your team, the C-suite:

See on www.forbes.com

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