Social Spending Continues to Grow, Despite Shaky ROI

See on Scoop.itWhat is Data Science

Forrester survey looks at the impact of social media on marketing efforts

Carla Gentry CSPO‘s insight:

To succeed with social media, Forrester suggests marketers need to understand how it supports each part of the customer journey – not just offering engagement, but also enabling discovery and supporting exploration and purchase with social, what the firm calls social reach, social depth and social relationships.

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