Are You Distracting Your Social Media Audience With How?


First and foremost, avoid audience distraction by not sharing overly technical or complex content that leaves your audience overwhelmed, board or confused. You may know the ins and outs of quantum physics, but if you’re posting on your custom pastry shop social media, your audience likely won’t care to see the latest super nova discovery on a Facebook page. Sounds pretty intuitive, but as a consumer of social media, we see this daily.

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This is a question every social business should be asking themselves and their audience. “Are you distracting your social media audience with HOW?”

Social Media HowToday’s world of “Big Data” and digital transfer is a never ending race to be the first to find out how to use or market the next hot tool, system, service, or app. Be sure you’re not about to let your audience find out about it elsewhere.

Let me outline a practice often seen from businesses of all types on all social media platforms.

You follow the blogs, business journals, and webinars, trying to stay one step ahead of yourselves and your competition.  And to let your clients, prospects and followers know you’re on top of the “how” of things, you report to them every detail of your discoveries on social media.  Every tidbit about your niche by every credible “expert” finds its way to feeds.  You’re…

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