Fast cars and furious data – Fortune Tech

See on Scoop.itWhat is Data Science

How NASCAR is using social listening technology to bolster its brand.

Carla Gentry CSPO‘s insight:

The ability to respond quickly in real time is crucial for an industry that’s not only based on the premise of speed, but which boasts a massive audience–around 75 million fans–with a huge social media footprint. During this year’s Daytona 500, HP Executive Vice-President of Enterprise Services Mike Nefkens estimates that they analyzed around 60,000 social media interactions per minute.

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