With Playnomics, data science predicts which players will quit a game in the next month

See on Scoop.itWhat is Data Science

Playnomics can tell developers who is quitting a game and how to stop that from happening.

Carla Gentry CSPO‘s insight:

Chethan Ramachandran, the chief executive of Playnomics, said in an interview that 70 percent of players in free-to-play titles, where people can play for free and pay real money for virtual goods, will quit within the first 30 days. Playnomics can now predict how anonymized players will behave, who is likely to spend money, who should developers should target with promotions, and who the developer has to pay attention to in order to prevent the dreaded churn, or decision to stop playing a game
Read more at http://venturebeat.com/2013/08/28/with-playnomics-data-science-predicts-which-players-will-quit-a-game-in-the-next-month/#YLWGJ4DuCCVG6xaL.99 

See on venturebeat.com

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