See on Scoop.it – What is Data Science
Here are some of the most interesting digital marketing statistics we’ve seen this week.
Carla Gentry CSPO‘s insight:
The data, which comes form Marin Software, also shows that shoppers continue to find PLAs more attractive than standard text ads, as evidenced by the fact that PLA clickthrough rates (CTR) have remained higher than standard text ads since November 2012.
See on econsultancy.com
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