See on Scoop.it – What is Data Science
Location data is money. Foursquare’s got plenty of it, plus a new product that promises to make it profitable. Is the start-up finally having its moment?
Carla Gentry CSPO‘s insight:
As TechCrunch explains, the new Foursquare "will ping phones with personalized recommendations based on a user’s targeted physical location, without needing them to check in at all."
In a recent interview with Fast Company, co-founder and CEO Dennis Crowley explained this product is basically the holy grail of local discovery, and one that has the potential to turn Foursquare from a fun, though niche social check-in site, into a massive local data company.
See on www.inc.com
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