All posts for the month September, 2013
See on Scoop.it – Data Nerd’s Corner

Summer has officially ended and we are kicking off this fall season with a list of some must read features for you to enjoy this weekend.
Carla Gentry CSPO‘s insight:
There is one question weighing on almost every marketer’s mind, or at least should be: what is better, quality of content or the quantity produced? The debate is ongoing and seems to be picking up momentum, but is there a clear and definitive answer to this question? … No. The answer is that simple."
See on www.cmswire.com
Posted by Analytical-Solution on September 30, 2013
https://analyticalsolution.wordpress.com/2013/09/30/weekend-reads-data-science-needs-storytellers-the-quality-vs-quantity-debate/
See on Scoop.it – Data Nerd’s Corner

Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.
Carla Gentry CSPO‘s insight:
What is Hummingbird? How big a change is it? Andrew Girdwood, Media Innovations Director at LBi
Hummingbird isn’t an algorithm update. It’s a new algorithm and that’s incredible. It’s incredible because it’s a huge change and no one noticed.
Sure, there was some odd behaviour and some ripples over the last month but they’re all too common in search and I don’t know a single expert who looked at them and came to the conclusion Google had dropped its old algorithm entirely in favour of a new.
In fairness, the Hummingbird algorithm uses many of the old rules, weights, filters and systems of the old.
See on econsultancy.com
Posted by Analytical-Solution on September 27, 2013
https://analyticalsolution.wordpress.com/2013/09/27/googles-new-hummingbird-search-algorithm-the-experts-view/
See on Scoop.it – Data Nerd’s Corner

The PRISM spin taps into fears and worries over keeping data secure from prying eyes — in this case, government agencies.
Carla Gentry CSPO‘s insight:
But the PRISM spin taps into fears and worries over keeping data secure from prying eyes — in this case, government agencies.
As far as deploying the prevention program, Egnyte CEO Vineet Jain explained in the announcement on Wednesday that "businesses want to combine the simplicity and ease-of-use associated with cloud-file sharing with the security and privacy of their own infrastructure."
See on www.zdnet.com
Posted by Analytical-Solution on September 26, 2013
https://analyticalsolution.wordpress.com/2013/09/26/egnyte-jumps-on-prism-frenzy-with-its-own-prevention-program-zdnet/
See on Scoop.it – Data Nerd’s Corner

2 in 3 CMOs are feeling pressure from the board to prove marketing’s value, a recent study from Duke University’s Fuqua School of Business revealed. While 8 in 10 US
Carla Gentry CSPO‘s insight:
When asked what they are most concerned about, marketers tended to rank proving ROI as their 3rd-biggest concern behind reaching customers and understanding whether campaigns are working. For digital marketers, though, demonstrating ROI ranked second behind reaching customers.
See on www.marketingcharts.com
Posted by Analytical-Solution on September 25, 2013
https://analyticalsolution.wordpress.com/2013/09/25/8-in-10-marketers-proving-roi-is-only-going-to-get-more-important/
See on Scoop.it – Data Nerd’s Corner

Carla Gentry CSPO‘s insight:
See on www.post-gazette.com
Posted by Analytical-Solution on September 23, 2013
https://analyticalsolution.wordpress.com/2013/09/23/consumers-seek-ways-to-avoid-data-mining/
See on Scoop.it – Data Nerd’s Corner

It’s been a good ride. I’m not gonna lie, it’s been a good time to be a data whiz, a quant-turned-data scientist. I get lots of attention and LinkedIn emails just for my title and my math Ph.D., an…
Carla Gentry CSPO‘s insight:
It seems like data and the ability to use data is the secret sauce in so many of the big success stories. Look at Google. They managed to think of the entire web as their data source, and have earned quite a bit of respect and advertising money for their chore of organizing it like a huge-ass free library for our benefit. That took some serious data handling and modeling know-how.
See on mathbabe.org
Posted by Analytical-Solution on September 20, 2013
https://analyticalsolution.wordpress.com/2013/09/20/the-bursting-of-the-big-data-bubble/
See on Scoop.it – Data Nerd’s Corner

San Francisco-based academy claims to turn qualified applicants into big data gurus in less than three months.
Carla Gentry CSPO‘s insight:
A data scientist needs good communications skills, and the Zipfian course addresses this requirement. "At the end of this project, not only do you have a full data science project under your belt, but we also require you to write up and present your results, because your insight is only as good as how effectively you can communicate it," Orban said. "If you’re talking about complicated predictive models, you need to not only understand how they work, but also be able to explain how they work in layman’s terms so that people can understand them and get on board."
See on www.informationweek.com
Posted by Analytical-Solution on September 18, 2013
https://analyticalsolution.wordpress.com/2013/09/18/become-a-data-scientist-in-12-weeks/
See on Scoop.it – Data Nerd’s Corner

A glimpse into the new and updated functionality of Google Analytics\’ Advanced Segments.
Carla Gentry CSPO‘s insight:
With the new segmentation functionality beginning to roll out to GA accounts, let’s take a look into the Advanced sections of the updated Advanced Segments functionality, Conditions, and Sequences.
See on www.clickz.com
Posted by Analytical-Solution on September 17, 2013
https://analyticalsolution.wordpress.com/2013/09/17/google-just-upped-the-digital-analytics-ante-yet-again/
See on Scoop.it – Data Nerd’s Corner

Carla Gentry CSPO‘s insight:
“Technical advances and digital connectivity are taken for granted by people at work, while driving or exchanging information with friends. Only homes seem to be 30 years behind current technology. We are filling this digital gap at home,” Vesper stated.
See on siliconangle.com
Posted by Analytical-Solution on September 17, 2013
https://analyticalsolution.wordpress.com/2013/09/17/3-ways-to-connect-your-home-bed-toilet-siliconangle/
See on Scoop.it – Data Nerd’s Corner

Businesses are still to slow to test what users want. It’s not as hard as you think.
Carla Gentry CSPO‘s insight:
See on venturebeat.com
Posted by Analytical-Solution on September 10, 2013
https://analyticalsolution.wordpress.com/2013/09/10/your-company-needs-a-champion-for-ab-testing-not-ab-testing/