Munching data: how Google solved its M&M problem

See on Scoop.itWhat is Data Science

Google had an M&M problem. So as it does with most dilemmas, the internet giant put its data wizards into action.

Carla Gentry CSPO‘s insight:

So in what could be called Project M&M, a special ops force of behavioural science Ph.D.s conducted surveys of snacking patterns, collected data on the proximity of M&M bins to any given employee, consulted academic papers on food psychology, and launched an experiment.

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