Munching data: how Google solved its M&M problem


See on Scoop.itWhat is Data Science

Google had an M&M problem. So as it does with most dilemmas, the internet giant put its data wizards into action.

Carla Gentry CSPO‘s insight:

So in what could be called Project M&M, a special ops force of behavioural science Ph.D.s conducted surveys of snacking patterns, collected data on the proximity of M&M bins to any given employee, consulted academic papers on food psychology, and launched an experiment.

Read more: http://www.theage.com.au/technology/technology-news/munching-data-how-google-solved-its-mm-problem-20130902-2szyv.html#ixzz2dkjJzp2e

See on www.theage.com.au

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: