This article explains why the relentless hype around big data is not about ‘big’ or ‘data’. Having a lot of data is nothing new. What is new, however, is our ability to unlock the value of our data.
Without going into too much technical detail it basically allows us to analyze large volumes of both:
structured data (the data that we can neatly put into rows and columns of our databases such as orders, financial transactions, stock data, etc.), andunstructured data (the data we can’t easily store and index in traditional databases such as email content, social media posts, video content, photos, voice recordings, sounds, etc.)
See on smartdatacollective.com