Your company needs a champion for A/B testing (not ab testing)

See on Scoop.itData Nerd’s Corner

Businesses are still to slow to test what users want. It’s not as hard as you think.

Carla Gentry CSPO‘s insight:

It’s a very simple idea, but A/B testing runs into a lot of resistance. Most people don’t know how to do it properly, and in the past, it has required people to enlist the support of web developers — a scarce resource for many companies, said Siroker, who was director of analytics for the 2008 Obama campaign and has a new book out entitled, “A/B Testing: The most powerful way to turn clicks into customers.”
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