Businesses are still to slow to test what users want. It’s not as hard as you think.
It’s a very simple idea, but A/B testing runs into a lot of resistance. Most people don’t know how to do it properly, and in the past, it has required people to enlist the support of web developers — a scarce resource for many companies, said Siroker, who was director of analytics for the 2008 Obama campaign and has a new book out entitled, “A/B Testing: The most powerful way to turn clicks into customers.”
Read more at http://venturebeat.com/2013/09/10/your-company-needs-a-champion-for-ab-testing-not-ab-testing/#iZIzcvRtC83AWoVI.99
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