2 in 3 CMOs are feeling pressure from the board to prove marketing’s value, a recent study from Duke University’s Fuqua School of Business revealed. While 8 in 10 US
When asked what they are most concerned about, marketers tended to rank proving ROI as their 3rd-biggest concern behind reaching customers and understanding whether campaigns are working. For digital marketers, though, demonstrating ROI ranked second behind reaching customers.
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