Google’s new ‘Hummingbird’ search algorithm: the experts’ view

See on Scoop.itData Nerd’s Corner

Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.

Carla Gentry CSPO‘s insight:

What is Hummingbird? How big a change is it? Andrew Girdwood, Media Innovations Director at LBi 

Hummingbird isn’t an algorithm update. It’s a new algorithm and that’s incredible. It’s incredible because it’s a huge change and no one noticed.

Sure, there was some odd behaviour and some ripples over the last month but they’re all too common in search and I don’t know a single expert who looked at them and came to the conclusion Google had dropped its old algorithm entirely in favour of a new.

In fairness, the Hummingbird algorithm uses many of the old rules, weights, filters and systems of the old.

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