Ad Verification Firm Pivots to Bot Detection


See on Scoop.itData Nerd’s Corner

Suddenly, the anti-bots business is booming. Last week, a company called White Ops announced aggressive plans to target what the company claims are crooks stealing more than $6.5 billion from advertisers.

Carla Gentry CSPO‘s insight:

Integral Ad Science is getting into the game, with a product the company says can stop bot traffic before it happens—using predictive technology that sounds like something out of Minority Report or Person of Interest.

See on www.adweek.com

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