Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too | krux


See on Scoop.itData Nerd’s Corner

Krux Digital provides a platform to help publishers protect, manage, and monetize their audience assets. More than just DMP, Krux provides end-to-end audience management infrastructure.

Carla Gentry CSPO‘s insight:

Players with the most data have the tiger by the tail.  It’s no accident that one in five collection events was conducted by a Google entity. Facebook represented almost one in 10 collection events, and as a category, social sharing saw 30 percent growth this year and an eightfold growth since the 2011 study.

See on www.krux.com

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