See on Scoop.it – Data Nerd’s Corner
Krux Digital provides a platform to help publishers protect, manage, and monetize their audience assets. More than just DMP, Krux provides end-to-end audience management infrastructure.
Carla Gentry CSPO‘s insight:
Players with the most data have the tiger by the tail. It’s no accident that one in five collection events was conducted by a Google entity. Facebook represented almost one in 10 collection events, and as a category, social sharing saw 30 percent growth this year and an eightfold growth since the 2011 study.
See on www.krux.com
Analytical-Solution 