Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too | krux

See on Scoop.itData Nerd’s Corner

Krux Digital provides a platform to help publishers protect, manage, and monetize their audience assets. More than just DMP, Krux provides end-to-end audience management infrastructure.

Carla Gentry CSPO‘s insight:

Players with the most data have the tiger by the tail.  It’s no accident that one in five collection events was conducted by a Google entity. Facebook represented almost one in 10 collection events, and as a category, social sharing saw 30 percent growth this year and an eightfold growth since the 2011 study.

See on

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: