The State of Location Analytics: Ventana Research

See on Scoop.itData Nerd’s Corner

Mark Smith, CEO and chief research officer of Ventana Research, shares insights from the report, Ventana Research Business Trends in Location Analytics Benchmark Research September 2013.

Carla Gentry CSPO‘s insight:

The number one reason driving change to adopt location analytics is a new initiative to provide better information for making decisions in over half, 51 percent, of organizations

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