The New Generation Of Digital Analysis Tools | Analytics & Optimization

See on Scoop.itData Nerd’s Corner

A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united.

Carla Gentry CSPO‘s insight:

“Capture everything” is the theme of Heap Analytics. Similar to tag management, a small snippet of code is added to the site. Then a flood of data begins to roll into the system. This data comes in raw, in the form of an event feed. Every click, tap, swipe and page is captured. Using the interface these actions are labeled “Facebook Like” or “Twitter Follow.” Super Events can then be created which are a combination of events. In our example “Social actions” would be a super event containing “Facebook Like” and “Twitter Follow”.

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