Why everything you know about web-conversion optimization is wrong

See on Scoop.itData Nerd’s Corner

Most of us who build websites have thoughts and ideas about conversion optimization: the art and science of transforming visitors into customers. And most just might be completely wrong

Carla Gentry CSPO‘s insight:

“Most companies talk about their points of parity with competitors, but the most powerful place to be is points of difference,” Goward said. “The word is points of irrelevance: features you’ve worked really hard to create … and no one cares.”

See on venturebeat.com

Huawei and Imperial to open data science innovation lab

See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

The data science lab is the first major corporate partnership within Imperial’s new Data Science Institute, which will cultivate multidisciplinary collaborations between the College’s academic experts and research partners to develop new big data technologies. Huawei will invest in cutting-edge equipment including next-generation cloud computing servers, a research and innovation fund, and operational costs for the new lab.

See on www3.imperial.ac.uk

Using common sense with Big Data | Viewpoints

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Opportunities usually come with challenges, but rarely are the two so linked as they are in Big Data.

Carla Gentry CSPO‘s insight:

“The data enables us to see patterns we’d otherwise miss,” he said. However, that comes with a big caution: “Precision and accuracy aren’t the same thing. Statistics give us precise answers, but not necessarily accurate ones.”

See on supermarketnews.com

Five challenges big data must overcome in 2014 – Opinion – ABC Technology and Games (Australian Broadcasting Corporation)

See on Scoop.itData Nerd’s Corner

Australia might be at the end of the mining boom, but it’s just kicking off the data mining boom.

Carla Gentry CSPO‘s insight:

Big data will need to become more integrated with risk management practices – There are still too many instances of big data-based marketing campaigns backfiring and causing lasting damage to organisations and brands. For one example – Target’s now-famous marketing email that predicted a woman’s pregnancy before she had told her parents. A more recent example of a social campaign gone wrong was JP Morgan’s initiative to run a Twitter Q & A with the bank’s Vice Chairman, Jimmy Lee. Misunderstanding its social media profile entirely, the initiative drew over 6000 very angry tweets from consumers and JP Morgan was forced to cancel the Q & A. Big data can be used to measure community attitudes and assess risk profiles of marketing activities, and in 2014 it will be more important than ever for organisations to include the big data analytics as part of any due diligence process.

See on www.abc.net.au

Study: Facebook Will Lose 80% Of Its Users By 2017

See on Scoop.itData Nerd’s Corner

A new study out of Princeton uses disease modeling to predict the social network’s impending doom.

Carla Gentry CSPO‘s insight:

Then, researchers used Google Trends–which, evidence has shown, is surprisingly accurate for tracking flu outbreaks–to evaluate social network adoption rates.

Of course, the number of times the word "Facebook" appears in Google’s analytics isn’t the cleanest indicator of the social network’s overall health, especially when you consider other factors like mobile, which is at 100 million users and growing.

Pathogens, after all, are pretty good at evolving.

See on www.fastcompany.com

Traits That Make A Great Data Scientist – InformationWeek

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Not everyone has the chops to cut it as a data scientist. Here are the skills that matter most, says tech consulting firm Booz Allen Hamilton.

Carla Gentry CSPO‘s insight:

A computer science background is essential for data processing and manipulation. Advanced math skills, including a solid background in calculus, geometry, linear algebra, and statistics, are required for understanding the basis for algorithms and other data science tools, the report said. And domain expertise helps the data scientist understand the problem at hand and how to measure it.

See on www.informationweek.com

How to Do Market Research–The Basics

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Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.

Carla Gentry CSPO‘s insight:

"Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs."

See on www.entrepreneur.com

Big Data: Do Languages Really Matter?

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Big Data is a field where even a single millisecond loss can be significant over billions of events. Yet, languages often regarded as slow like Python have gained a lot of popularity in the past year.

Carla Gentry CSPO‘s insight:

Bad programmers worry about the code. Good programmers worry about data structures and their relationships.

When you share MY article, at least give credit where credit is due PLEASE, I spend a lot of time finding great content and would appreciate you NOT just stealing my post, thanks!

See on www.infoq.com

The ‘how to’ of data visualisation | ITWeb

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My colleague, Jessie Rudd, in last month’s ITWeb BI Portal Industry Insight: ‘Telling the story of data’, championed the skill of data visualisation as a means of obtaining business value from

Carla Gentry CSPO‘s insight:

Let’s take a look at a classic example, which probably leans a little to the entertainment side. The best proponent of this has to be Professor Hans Rosling, in his many enlightening and entertaining TED talks.

See on www.itweb.co.za

4 Women Leading the Way in Business Intelligence

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To find out what it takes to become a successful female executive within BI, we interviewed four female professionals at the top of the field. Here are their stories.

Carla Gentry CSPO‘s insight:

Because of this, Gentry says, women who succeed in BI need to have both strength and desire. “You need a lot of mathematics, a lot of analytics and a lot of business knowledge,” she emphasizes. “But if you stick to the STEM fields, they will always put food on your family’s table.”

See on plotting-success.softwareadvice.com