Understanding data and automated marketing are 2014 trends | The Wall Blog


See on Scoop.itData Nerd’s Corner

Understanding data and automated marketing are 2014 trends

Carla Gentry CSPO‘s insight:

In the context of the ‘age of mobile’, it’s perhaps surprising that nearly 9 out of 10 marketers surveyed believe email marketing remains a crucial driver of ROI in digital marketing. This reflects the enduring effectiveness of email as a marketing channel, but it’s also important to remember that no single channel should be prioritised over all others, but integrated with everything else – social networks, customer service teams and offline marketing alike – to drive the best results.

See on wallblog.co.uk

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