See on Scoop.it – Data Nerd’s Corner
Adobe created the whitepaper “How to create a data-driven dynasty,” where you will be introduced to a new digital governance framework and maturity model that will help you in establishing a best-in-class digital analytics practice and data-driven…
Carla Gentry CSPO‘s insight:
What I did find more interesting (as a benchmark and ‘best-practice’) are the ten common pitfall along the data-driven journey they collected:
See on data-driven-marketing.net